Smithsonian Magazine
Summer Lecture Series
The Challenge
Smithsonian Magazine sought out All Together Now to design and execute a monthly, paid digital lecture series. The Editorial Team wanted to balance the ease of event management while still creating a high-quality, professional looking livestream event.
The Execution
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All Together Now leveraged two platforms already approved by Smithsonian IT, Zoom & EventBrite, to manage ticketing and attendee communication.
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To level-up the Zoom experience we designed a highly visual and seamless run-of-show, created digital motion graphics, edited speaker presentations to prioritize graphics over text, and ran a tech rehearsal to ensure a smooth execution.
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On the technical side we ran an audit of Smithsonian Magazine's Zoom settings to maximize A/V quality, and set up the individual Zoom Webinar events.
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During the live event we liveswitched all assets, speakers, & presentations, and managed the Q&A.
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Average Ticket Price: $25
Platform
Zoom + Eventbrite
Services
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Live Digital Strategy
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Zoom Audit
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Motion Graphics
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Speaker Management
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Attendee Management
NYCLU | ACLU
Sing Out for Freedom Concert
The Challenge
NYCLU's producing team made a last minute decision to take their in-person event hybrid and sought out All Together Now to own the "pivot-to-hybrid" and get the event ready to be broadcast to screens around the world...all in less than 6 weeks.
The Execution
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All Together Now outlined a plan to hybridize the beloved concert: we identified & hired a partner to supply & operate equipment to live capture the event
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We sent a 3 camera switch + motion graphics, as well as pre-recorded packages to a secure Vimeo page for NYCLU digital audiences
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We secured the Sync Rights for songs performed during the show; consulted on graphics, video assets, & specs required for the livestream; developed a broadcast script
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Our director and showcaller, as well as an interaction producermanaged the broadcast & digital audience experience on the big night.
Platform
Vimeo
Services
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Live Digital Strategy
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Showcalling
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Motion Graphics
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Rights Management
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"Venue" Management
MCC THEATER
Miscast22
The Challenge
The in-person Miscast performances have been released digitally via YouTube (for free) since the early 2000s. All Together Now worked with MCC to create a strategy to convert free viewers of single videos to paid viewers of the digital version of the entire show.
The Execution
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All Together Now worked with the Development Team to create a digital venue strategy that would gate the show and provide an experience worth paying for
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Our venue team managed on-platform ticket sales as well as third party discounted ticket sales, issuing unique access tickets to almost 4k attendees
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Together, we turned the "show" into an entire experience built on the Hopin platform - including a pre-show interactive trivia game, the broadcast and a post-show influencers panel
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Our strategists broke down audience behavior insights to provide targeting and segmentation recommendations for the MCC marketing team
Platform
Hopin
Services
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Live Digital Strategy
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CSS Brand
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Customization
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Ticketing Management
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"Venue" Management
