The Golden Age of Pirates
Zoom Rules of the Road

Smithsonian Magazine

Summer Lecture Series

The Challenge

Smithsonian Magazine sought out All Together Now to design and execute a monthly, paid digital lecture series. The Editorial Team wanted to balance the ease of event management while still creating a high-quality, professional looking livestream event.

The Execution

  • All Together Now leveraged two platforms already approved by Smithsonian IT, Zoom & EventBrite, to manage ticketing and attendee communication.

  • To level-up the Zoom experience we designed a highly visual and seamless run-of-show, created digital motion graphics, edited speaker presentations to prioritize graphics over text, and ran a tech rehearsal to ensure a smooth execution.

  • On the technical side we ran an audit of Smithsonian Magazine's Zoom settings to maximize A/V quality, and set up the individual Zoom Webinar events.

  • During the live event we liveswitched all assets, speakers, & presentations, and managed the Q&A.

  • Average Ticket Price: $25

Platform

Zoom + Eventbrite

Services

  • Live Digital Strategy

  • Zoom Audit

  • Motion Graphics

  • Speaker Management

  • Attendee Management

We Won't Sleep
Laura Benanti

NYCLU | ACLU

Sing Out for Freedom Concert

The Challenge

NYCLU's producing team made a last minute decision to take their in-person event hybrid and sought out All Together Now to own the "pivot-to-hybrid" and get the event ready to be broadcast to screens around the world...all in less than 6 weeks.

The Execution

  • All Together Now outlined a plan to hybridize the beloved concert: we identified & hired a partner to supply & operate equipment to live capture the event 

  • We sent a 3 camera switch + motion graphics, as well as pre-recorded packages to a secure Vimeo page for NYCLU digital audiences 

  • We secured the Sync Rights for songs performed during the show; consulted on graphics, video assets, & specs required for the livestream; developed a broadcast script 

  • Our director and showcaller, as well as an interaction producermanaged the broadcast & digital audience experience on the big night.

Platform

Vimeo

Services

  • Live Digital Strategy

  • Showcalling

  • Motion Graphics

  • Rights Management

  • "Venue" Management

MCC THEATER

Miscast22

The Challenge

The in-person Miscast performances have been released digitally via YouTube (for free) since the early 2000s. All Together Now worked with MCC to create a strategy to convert free viewers of single videos to paid viewers of the digital version of the entire show.

The Execution

  • All Together Now worked with the Development Team to create a digital venue strategy that would gate the show and provide an experience worth paying for

  • Our venue team managed on-platform ticket sales as well as third party discounted ticket sales, issuing unique access tickets to almost 4k attendees

  • Together, we turned the "show" into an entire experience built on the Hopin platform - including a pre-show interactive trivia game, the broadcast and a post-show influencers panel

  • Our strategists broke down audience behavior insights to provide targeting and segmentation recommendations for the MCC marketing team

Miscast Trivia
Miscast Lobby

Platform

Hopin

Services

  • Live Digital Strategy

  • CSS Brand

  • Customization

  • Ticketing Management

  • "Venue" Management

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