PODCASTS BY ALL TOGETHER NOW
Podcast production for philanthropy, finance, brands and arts and culture
All Together Now develops, produces and promotes podcasts for philanthropy, finance, brands and arts and culture organizations. Below are some of the shows we produce, followed by a full case study of how we built one from scratch.
Shows we produce
TWO TRUTHS & A TWIST, A PILOT FOR LITERATI
A live podcast event and taping that raises a glass to the stories that move us, the authors who inspire us, and the connections we forge over the pages of a good book and a glass of exquisite vodka.
Featured case study:
Take Me to Coffee
Take Me To Coffee (TM2C) was a podcast All Together Now conceived, produced and grew across 40 episodes. This case study covers the problem we set out to solve, how we approached it, and what the show achieved.
CLIENT
Broadway Unlocked
run
September 2019-April 2020
SERVICES
Show development, production, distribution, promotion
The challenge
The goal of Take Me To Coffee was truly to scale the phenomenon of asking someone successful to grab a coffee with you. Jess and Andrew Call, co-host and Broadway actor, constantly were asked to grab coffee with folks coming up in the business, but couldn't always make time. With the podcast, they could both allow their audience to get to know them better each week, and glean wisdom from their discussions, and do the same with their incredible guests.
Launching Take Me To Coffee and growing it faced challenges - the audience needed to be built from the ground up through organic promotion, with no paid marketing.
Our approach
develop the show
produce every episode
distribute and grow the audience
All Together Now handled the show end to end, in three stages.
Format: Jess and Andrew are a funny and unexpected duo, so we built in an intro with just the two of them each week. This gave the audience a peek into their full selves as humans, outside of the formality of interviewing someone.
Guest Strategy: Knowing we had to build that audience from nothing, we targeted guests who were experts in their field and had built medium and large sized digital audience around their work - ensuring we had a built in listener base to distribute to. Critically, we also created episode follow up framework that included asking the guest for one recommendation of a new guest - creating a flywheel of strategic talent.
The key to successfully producing a podcast at All Together Now is in our proprietary end-to-end system. All elements are managed by a producer, through the podcast's custom dashboard. From guest planning to talent management to data tracking, each step of the podcast is visibly tracked, documented and managed to be repeatable.
All Together Now uses an independently owned publishing software that allows us to push RSS out to all major podcast platforms. Importantly, it also gives us granular data that informs the evolution of our promotion strategies. For Take Me To Coffee, each episode was promoted by clips and repeating promotion "segments" (i.e. introducing each guest in three emojis). Each week's content plan included an evergreen slot as well, so older episodes continued to be promoted out. Operating under the TM2C brand rather than our own, we took an active stance in engaging with the podcast community in the comments on social, which drove a large portion of the podcast's growth.
The outcome
Take Me To Coffee released 40 episodes between September 2019 and April 2020 and built a steady listenership from its first month, ultimately building an audience in 21 countries. Its episodes performed well ahead of typical podcast benchmarks, and the show gave Broadway Unlocked a high performing IP with a deep sense of community.
What carries over to other podcasts
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A clear format and a consistent release rhythm gave listeners a reason to return.
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Guests who are game (even excited) to be part of your podcast and help raise its visibility are key.
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Today, a podcast alone is never enough - content and community go hand in hand, which makes a strong short-form strategy a clear winner. Take Me To Coffee was built this way from its first episode in 2019, with clips and community engagement driving its growth years before that became standard practice.
This was a consumer-facing interview show launched in 2019–2020. A philanthropy or finance show has different audience goals, and we scope each one from scratch.
Common questions about producing a podcast
How long does it take to launch a podcast?
It varies, but we typically set aside one to three months for pre-launch work. In that time, we work through the development of your show bible (a single source of truth for all things written for the show) and channel creation. In addition, we typically recommend launching with 3–5 episodes at the same time, which means production will have concluded on those episodes before launch.
What does a podcast production company do?
A podcast production company handles the work of making a podcast, from developing the format and booking guests to recording, editing, distributing and promoting every episode. At All Together Now, we do this for philanthropy, finance, brands, and arts and culture organizations.
How do you grow a podcast audience?
A podcast doesn’t grow just because episodes are published, since each one competes with a nonstop feed of other content. In a 2025 Coleman Insights and Amplifi Media survey of 1,000 U.S. podcast consumers, 57% said they discover new podcasts through social media posts or conversations, ahead of friends and family at 54%. That makes growth an ongoing job rather than a launch event: a steady flow of short clips that lead listeners to full episodes, active replies in the community, and guests who share the show with their own audiences.
Who is All Together Now?
All Together Now is a women- and minority-led production company that creates podcasts, virtual and in-person events, and live broadcasts for philanthropy, finance, brands and arts and culture organizations.