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American Kennel Club Westminster Dog Show Pop Up Museum

Client:

American Kennel Club's Museum of the Dog

Year:

2024

Content Type

Brand Partnership • Experiential Activation

We brought together world class partners American Kennel Club Museum of the Dog and Randi Zuckerberg's art marketplace HUG.xyz to create a digital call for art in advance of the 2024 Westminster Dog Show. Fans and lovers of dogs were invited to remix Museum of the Dog artwork, and winners selected by the museum's curator and CEO hung in an immersive pop up museum on the Westminster grounds, reaching more than 3000 people over three days.

A medium sized black dog sits on a country-side hill, looking to his right and surrounded by several other dogs laying down.

Waiting for Their Master

This painting hangs in the Museum of the Dog's permanent collection.

A medium sized black dog wears red goggles and looks up and to his right. The dog sits in a turquois and terra cotta colored room.

If I Could Travel To The Future

The remixed painting of Waiting for Their Master reimagines the central dog as a future-facing canine.

A family of four rotates poses in a looping GIF. They are in front of a large poodle made of fresh flowers, with large scale paintings from the Museum of the Dog in the background.

Westminster Photo Booth

We created a branded self-service photo booth in the pop up museum.

A white woman dressed in purple crouches down with her black, gray and white dog Ziggy, as they point to her artwork featuring Ziggy, up on a screen.

Ziggy with Ziggy

One of the artists who submitted artwork and was included in our pop up museum was also showing the dog from her painting at Westminster. They stopped by to say hello to us.

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